Brighter Image ceases supply to PestStop Brand
A decision to cease the rebranding of PestClear pest repellers as PestStop for the UK market breaks a link going back nearly 15 years. After a chance meeting at a trade fair in Chicago in 1998, the fledgeling Brighter Image Ltd, and long established UK company Procter Brothers Ltd. began a relationship that saw over 2 million pest repellers supplied to the UK under the PestStop brand.
Brighter Image designed, tested, certified and manufactured all of the PestStop products, and supplied them to Cardiff based distributor Procters. The relationship was based on a mutually shared view of how business should be conducted. “First and foremost, nether Procters nor Brighter Image would compromise on product quality and safety compliance”, says Liam Gavin, MD of Brighter Image. “There are no free lunches, and as in any business, you get what you pay for. I sleep comfortably at night in the knowledge that all my products exceed all CE safety requirements, and they lead the market in terms of engineering, build quality and performance. To me, these things are non-negotiable, and Procters shared this view of the world.”
Towards the end of 2012, Procters sold their pest control business and the PestStop brand. “Every company has it’s own set of priorities, and it’s own view of what is right and wrong”, explained Liam Gavin. “We had been lucky for many years to share a set of ethical and business values with Procters. Within a year of the change of ownership, we decided that it would be in the best interests of our customers, and our own reputation, to revert to our “home” brand, PestClear, and to rebrand all of the products previously supplied as PestStop”.
Gavin confirmed that effective from 1st July 2014 all links with the PestStop brand, and with that brand’s new owners, had been cut. Brighter Image no longer has any association with P&L (new PestStop brand owners), in any form, either as supplier or customer. All of the products previously supplied under the PestStop brand are now presented in the attractive blue colours that PestClear has used for the last 18 years.
Manufacturing and Product Development
Brighter Image owns all designs, intellectual property rights, engineering moulds, and sales rights to all PestClear products, in any packaging or branding. The products are manufactured in China, in a facility that is regularly audited personally by Brighter Image. The Chinese supplier has signed a non-compete agreement with Brighter Image, and it has committed not to deal with any company that could be seen as a competitor to the PestClear brand.